Antonio Smith©

 

 

If I had only one dollar to my name and I had only two options, to eat or advertise, I’d invest it into advertising.

 

Advertising is the only legal way to print money. When you advertise to the right targeted audience for your product, you now know how to multiply your money, effortlessly.

 

As a business owner you have to also think like an investor. An investor invest’s into something with the hopes of reaping a bigger gain. That means negotiating for the right price to buy your advertising so that you reap more than you invested.

 

Make sure the numbers make sense. Is the publication or advertising medium really worth your investment? Look where your competitors are advertising. Ask them how are they advertising. If you start to see a pattern, you will know where to invest your dollars so that they can have more babies. Yes, your dollars should be getting pregnant all the time, not you.

 

Once you have found the right places to invest your marketing dollars, now you have produced an automated money machine that prints money for you any time you need it.

 

You can now invest in unknown territories looking for untapped areas to invest your dollars to see if you can hit the jackpot again.

 

The companies that are surviving are the one’s doing the most advertising. They know how to print money, they know exposure equals sales. In a day and age where customers are busier than ever, when they see your name consistently, they call you first. Years ago customers were loyal to the giant mega companies. Now customers are willing to take a chance to find lower cost quality services. When your competitors are out of sight they are out of mind of the customer.

 

The right advertising also help you earn residual income. The right advertisement in the right advertisement medium will get you results over and over again. I call it printing money on demand.

 

Here are three ways to make your advertisement pop.

 

1. Make it simple- Too many business owners try to put too much information in an ad. This can drown out your message. I like working with kids, they can tell you immediately if something is too wordy. Also don’t make the mistake of adding too many graphics and pictures. This not only can be costly, it can confuse your prospects.

 

1. Make it target the audience you want- When you pick up a magazine you always see a headline that gets your attention. Some headlines are simply put there to make you curious enough to take a peek inside. Choose a headline that captures the attention of the audience you want.

 

 

1. Create a call to action- I see many entrepreneurs make the mistake of not creating a call to action in their ad. All successful advertisement have a closing statement that tells you to pick up the phone now, not later. This creates a sense of urgency for your prospect to call you immediately. Your flyer, commercial, magazine ad, even your business card should be screaming, Call Me Now! Your advertisements should be working for you independently while you’re sleeping.

 

Creativity in advertising is the new money. There are a lot of untapped customers waiting to talk to you, and with the right message and advertisement your bank account will explode. Take the time to make sure your ad is effective so that it can bring you the dollars you desire to earn in your business. Your job as an entrepreneur is to spread your message to the world and help as many people as you can. It’s also to earn as much as you possibly can while you help others.

 

Learn these secrets to make your money grown by advertising. Don’t have any ideas? Ask yourself as you drive down the highway, how many of my competitors have I seen today?

 

 

Some of the biggest failures I know are people who never failed.

Take the leap of faith toward your dreams and continue to always be marketing!

 

P. S.- Get a special offer NOW of my book The Sellionaire by clicking this link-

http://www.amazon.com/The-Sellionaire-ebook/dp/B006QAFQIE/ref=sr_1_2?s=books&ie=UTF8&qid=1324938045&sr=1-2

 

Whether you’re a new barber or a seasoned professional, chances are you’d like to make 2011 your best year ever. Well you can. All that’s needed is a good plan and a whole lot of determination.

 

Recently, while watching a program on CNBC, I heard an executive from McDonald’s explain why that staple of Americana continued to thrive in a down economy—why McDonald’s continued to grow when others in the same market sector were struggling. I was fascinated. This man, whose name escapes me, but who headed an arm of McDonald’s marketing department, said something that was very interesting. He said, “When you serve a billion hamburgers per year, seconds count.”

 

When Ray Croc purchased his hamburger chain from the McDonald Brothers, there were only a few locations. Today, there are over 32,000 McDonald’s in 117 countries!  But how did they get to be that big? By learning over time what works, then fine tuning it and applying what they’d learned to the next store. They learned that the faster you get people in and out, the more hamburgers you can sell and the more revenue the company makes. In other words, they learned early on that seconds count. If you go into any McDonald’s, you will see efficiencies in place that other restaurant chains lack. Their burgers aren’t the best, but they get from the grill to your mouth the quickest. McDonald’s pioneered the term “fast food.”

 

The same principle can be applied to barbering. The quicker you get customers in and out, the more customers you see and the fatter your wallet gets. But how do you do that without sacrificing quality? By searching out efficiencies and applying them. Pay attention to how long it takes to get a customer seated, or how long it takes to ring the average customer up. Can you make it faster? Let’s say you own three barber shops and each shop has four chairs. Let’s say that you streamline things and manage to get two more cuts per day per chair. If the cost of a haircut is $12, that’s an additional $24 per day per chair. Four chairs per shop multiplied by three shops equals 12 chairs. $24 times 12 chairs equals and additional $288 per day! But let’s not stop there. Let’s say each shop is open 6 days per week. That’s an additional $1,728 per week! Multiply that by 52 weeks and you’ve made an additional $89,856 for the year! Maybe you split that 50-50 with the barbers renting your chairs. You still earn an additional $44, 928 per year! Even if you only take a third, you still make an additional $29,952!

 

Follow Ray Croc’s lead. Think about business in terms of efficiency and watch your profits soar!

P. S.- Get a special offer NOW of my book The Sellionaire by clicking this link-

http://www.amazon.com/The-Sellionaire-ebook/dp/B006QAFQIE/ref=sr_1_2?s=books&ie=UTF8&qid=1324938045&sr=1-2

 

Where’s the beef? If you remember the 1984s commercial that was done by Wendy’s, you will remember three old ladies looking at an empty hamburger bun and complaining that it didn’t have any beef on it.

 

Here in 2011 many entrepreneurs are asking themselves, Where’s the money? You hear all of the news stories giving their opinion on the economy.  You listen to advice from friends that usually leads you to more frustration. The voice in your head tells you one day that you can do it, and the next day it tells you to give up while you’re ahead. Sometimes you feel like you’re going crazy or ask yourself if this venture is worth all the challenges.

 

You must be on the right track because without challenge there is NO SUCCESS!

 

I got some good news on how you can get some free money! It’s all around you and you just needed me to show you how. There are several things that you can do right now to get the money that you need to invest in your business or use to expand your network. Here are 5 things that you can do now to get some free money into your bank account.

 

1. Customers- You’ve been working this business for how long and you haven’t gained any leverage yet? That’s a good question to ask yourself if you’ve been working for more than a year and have a customer database. Your database has customers that you’ve already sold a product or service too. People buy from people that they like. When was the last time that you picked up the phone and followed up to say hello and suggested an upgraded service or asked for a referral?

You will see an immediate increase in your revenues once you do this and you

will always get credit points from your customer when you do this. So make the          call.

1. Phone- Everybody has a cell phone and in the last year almost everyone has a plan that they can call all over the world for a  low flat fee. When was the last time you tapped into other markets outside of your local area? You can tap into areas in other cities that aren’t as competitive as your local area and charge more since there’s less competition. While I’m talking about the phone when was the last time you called those contacts in your phone to update them about your business? If they weren’t ready the last time they may be ready now or they may know someone who is ready. Try it.

 

1. Social Media- So you have a Facebook account, when was the last time that you used it? Most people set up a social media account because they see that it’s popular, and many companies are using it, but they don’t invest the time to be social with the people on their page. Are you really anti-social?  Most of the time users only connect with only 10% of the connections they make on social media while the others fade away. Reach out individually to some of your contacts and ask them to join your mailing list to get weekly and monthly updates and don’t forget to ask them for a sale.  Once you connect it’s easy to sell.

 

1. Email- You can learn a lesson from Mark Zuckerberg (the founder of Facebook..really?). When you joined Facebook you were asked to invite friends to join your network. The tool that you used to complete this task used  YOUR email list to ask them to join. The word is Your. It’s YOUR list, when was the last time that you sent out an email to those on your list and asked them for a referral or asked them to become a customer? It’s not spamming because these are people that you already communicate with daily.

 

 

1. Staples- Most of the time entrepreneurs are out looking for tools to advance their business. They usually hang out in stores like Office Depot and Staples. Most are just dreaming of how big their business is going to be one day and are really wasting money on things that they really don’t need. However when was the last time you connected with some strangers around the copy machine? The checkout counter? In the aisle? You get the picture.

 

The biggest mascot for your business will be you, so let’s get out and spread the word and spring into some free money.

 

 

Antonio Smith is a best-selling Author and Keynote speaker .He has been helping business owners and aspiring entrepreneurs reach their goals for 20 years. For more tips, order a copy of the #1 bestseller “The Sellionaire” at  www.thesellionaire.com